Amherst, NH - New Hampshire real estate marketing technology company PraxiusTechnology successfully launched its new mortgage leadsengine at New England Mortgage Expo, and is offering a fully configured WordPress site to lenders with an extensive video training library and weekly support and training webinars.

The WordPress site serves as a powerful Website as a well as a blogging platform. It allows any single individual or company to be competitive in Internet marketing, which is now more critical than ever if you want to generate homebuyer leads.

Recognizing that the essential factors in the success of mortgage professionals includes a combination of both superior tools and training, Praxius is packaging both into its new Lender-Agent Collaborative group blogging product.

Fred Doleac, President of Praxius, says that WordPress is the most powerful content management system available for building search engine optimized real estate sites.

"The websites we are providing to lenders are far more advanced than your standard blog. We are setting it up with an array of social networking tools and SEO enhanced configurations so individual lenders, with the help of our included training resources, can actually learn to compete with the big national sites like Zillow, Trulia, and Homes.com."

“We cover everything from how to add a custom signature to your Outlook emails to how to get your site to rank well on Google and bring in the kinds of leads you need to be successful in real estate. Blogging, backlinking, lead generation, best followup practices...we cover all of those topics and more.”He says the system will include a video blog and a property search tool for consumers utilizing the site. The training, though, is where he says Praxius helps lenders really leap ahead of their competition.

"What really makes us unique is our wealth of in-house knowledge about real estate marketing, search engine optimization, and lead capture. Since Praxius is a division of an established real estate sales office, our sales training resources are based on the real world. They aren't marketing hype--they actually work."

"We cover everything from how to integrate social media to how to get your site to rank well on Google and bring in the kinds of leads you need to be successful in real estate. Blogging, backlinking, lead generation, best followup practices...we cover all of those topics and more. "

To add even more value to the video training library and WordPress site, he says Praxius is also conducting weekly marketing support webinars to give clients a greater edge over their competitors.

"This level of quality in tools and training is really unprecedented in the real estate marketing arena. We want our clients to stay with us for life, and we know we have to help them make money for that to happen."

About Praxius

Praxius is a division of Virtual Homes, an Amherst, New Hampshire real estate company that has pioneered virtual back office technology, lead capture, and lead conversion processes.

Schedule a Webinar
http://praxiustechnology.com/contact-us

Contact Praxius

Fred Doleac
President
Praxius Technology
55 Ponemah Road
Amherst, NH 03031
603-732-1800 or 800-856-2479
603-732-1817 Direct
Fax toll free - 888-884-0543
http://praxiustechnology.com/

Amherst, NH - Praxius Technology, an early adopter and developer of real estate online marketing technologies, is launching a Lender-Agent Collaborative buyer referral system to assist loan officers in developing multiple pipelines for fresh mortgage leads.

Praxius, as a ten year veteran in real estate lead generation having led the transformation from offline to online marketing strategies, is putting its accumulated knowledge to work for loan officers by offering a simple platform for them to build powerful lead-building relationships with real estate agents.

The core of the Lender-Agent Collaborative, to be showcased at the upcoming New England Mortgage Expo on January 14, 2011, is a bundle of search engine friendly Wordpress websites and online marketing training resources that a lender can purchase and distribute to a network of real estate agents.

Fred Doleac, President of Praxius and Broker/Owner of Virtual Homes, says real estate agents and loan officers who learn to collaborate for buyer lead generation are likely to fare much better than those who try to do it alone.

"What we've learned is that when real estate agents and loan officers team up to help each other, they end up helping themselves. A real estate transaction is a team effort, so it makes sense that the generation of a lead can be as well."

He says that for lenders, it's a numbers game.

"In terms of lead generation, it's all about the network. If a lender has a network of real estate agents who are feeding him new buyers, she can survive and thrive in this market. Going solo carries much more risk in this economy."

Controlling the flow of leads is an important part of the Lender-Agent Collaborative, ensuring leads generated by the system go to the lender. The lender can then distribute qualified buyer leads to an agent.

However, Doleac considers the video training backed up by weekly webinars provided by Praxius marketing experts to be the most critical component of the system.

"A lender can have all the latest tools, but if he doesn't know how to use them, they are worthless. We're providing a phenomenal video library of online marketing and social media training resources, along with weekly webinars. This is simply not available elsewhere, and shows we are absolutely committed to helping our customers succeed in their online lead generation efforts."

Praxius will have a booth at the upcoming New England Mortgage Expo on January 14, 2011.

About Praxius

Praxius is a division of Virtual Homes, an Amherst, New Hampshire real estate company that has pioneered virtual back office technology, lead capture, and lead conversion processes.

Contact Praxius

Fred Doleac
Broker/Owner
Virtual Homes
55 Ponemah Road
Amherst, NH 03031
603-732-1800 or 800-856-2479
603-732-1817 Direct
Fax toll free - 888-884-0543

http://www.virtualhomes.com/
http://praxiustechnology.com/
http://nemortgageexpo.com/

Nampa, Idaho - Idaho real estate web developer Top Seller Sites released a new keyword discovery tool called the Real Estate Keywords Tool to help agents and brokers find the best keywords to target in their search engine marketing campaigns. The tool allows real estate professionals to quickly and easily compile lists of up to 17,879 keywords for the cities and keyword variations that will be important to their online marketing success.

SEO consultant Kevin Harper says that he built the tool for his own use in developing search engine optimization strategies for his clients, but wanted to share it freely with the real estate community.

"I developed the site because Excel was becoming too time-consuming to concatenate keyword modifiers with cities, counties, states, and state abbreviations. I found that many keywords and grammatical structures were common to real estate keywords, and decided to write a script to compile my keyword lists by checking off simple boxes."

It is definitely easy to use. Agents simply select their state, Canadian province, or U.S. Territory. Then they enter up to twenty location names such as cities, counties, or neighborhoods, and select the keywords they want appended to the locations. He says the keyword choices come from years of experience doing real estate SEO for clients in many different markets.

"We have recently been doing more commercial real estate websites, so we've started adding the more popularly used keyword combinations used by commercial brokers, buyers, and sellers. This has increased the appeal of the keyword tool dramatically, since commercial real estate has been in the news lately."

Harper says the keyword choices include some specialized keywords as well, including real estate investment keywords for marketing multifamily properties and recreational real estate keywords for agents who specialize in that.

How do you use the keyword list returned by the tool? That depends on the user's level of sophistication, according to Harper.

"We generally use the list in combination with Google's keyword tool to identify opportunities for organic SEO that will benefit our clients by producing more targeted website traffic and leads. It can be used in blogging, article writing, and backlinking campaigns."

He says that more keyword choices will be offered in the future in response to clients' needs. In the meantime, he encourages real estate agents and brokers to use the site to come up with keyword combinations they hadn't thought of before.

For more information:

Real Estate Keywords Tool: http://www.realestatekeywordstool.com
Real Estate SEO: http://topsellersites.com
Real Estate Marketing Tips: http://realestatemarketingtips.org

Nampa, Idaho - Real estate website developer and search engine optimization company Top Seller Sites has announced a new pay per click software tool to give clients and webmasters another valuable resource to help create and manage their search engine marketing pay per click campaigns.

The site is designed to provide useful information for small business owners and corporate marketing departments alike about one of the most powerful PPC bid management software tools in existence. This lightning fast software package handles everything from keyword sorting and ad group creation to campaign deployment and landing page optimization.

It can even import product data feeds to optimized large quantities of landing pages using CSV databases of products or geographical locations.

"We are amazed at what this software can do, and how fast it can do it," Kevin Harper, owner of Top Seller Sites says. "If you watch the video on the website, you'll see that this is powerful PPC software no ad agency or consultant should be doing business without. It's truly amazing."

He says the software works to lower the overall cost of pay per click marketing campaigns by (a) lowering the amount of time spent creating and managing ad campaigns, and (b) optimizing keywords and landing pages so that Quality Scores are high and click-costs are low.

Harper says that one of the worst mistakes pay per click advertisers make is sending their clicks to their home page.

"This dramatically increases the cost per click for a couple of reasons. First, the Quality Score is lower. If you are selling blue widgets, your Quality Score will be highest when your page is written to specifically to sell blue widgets, not give directions to the widget manufacturer's office. A higher quality score means a higher placed ad for less money per click. Second, because a home page will not convert a click as well as a specific product page, users who click on an ad that goes to a home page often leave without completing a sale."

All of this means a much higher cost for advertisers with less return on advertising investment dollars. Harper is confident that this new PPC software will exponentially increase bottom line profits for small business owners and enterprises alike.

"From marketing real estate websites to niche affiliate websites, the software is bound to increase ROI across the board."

For more information:

http://www.payperclicksoftware.biz
http://www.rankcheckingsoftware.com
http://topsellersites.com